Case Study
Redesign campaign builder through wizard design abandonment by 15.6%
Growth Design
User
We noticed that customers struggled with the complexity of campaign creation, so we created an interactive wizard that simplifies the process by clarifying sections and guiding users step-by-step
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Optimized campaign creation with play templates to increase user engagement & completion rate by 27%
Product Optimiziation
Growth Design
I led the redesign of the campaign creation tool by implementing an interactive wizard that streamlines the user experience. Simplified complex workflows through step-by-step guidance and clear section organization, making campaign creation more intuitive and efficient improved version
View Case StudyBuilding LeadGenius’s design system and website.
Design System
Product Design
I managed cross-functional collaboration to build Leadgenius new design library: conducted pattern library audit and established new design system foundation with reusable components and detailed engineering documentation.
Coming SoonRedesigning vitalswap cross borader payment & marketplace experience, improving CSAT
Mobile App
Product Design
I led end-to-end redesign of Vitalswap's borderless payment platform as Lead Product Designer, delivering streamlined onboarding and enhanced transaction experience for global customers.
Coming Soon
