Hey, I'm Emmanuel →

I am a growth product designer.

I design the experiences that turn free signups into paying, retained users — onboarding, activation, conversion, and the moments in between.

Available remotely  |  London, United Kingdom

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Recent Works

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Campaign Wizard & Plays

Redesigned campaign creation and Plays to improve completion, setup speed, and renewals.

Key Impact

  • 35% faster campaign setup
  • 30% feature adoption (Plays templates)
  • +10% MRR lift

Self-Serve Onboarding & PLG Motion

Introduced role-aware onboarding that improved activation and shortened time-to-value.

Key Impact

  • 3 days → 30 min time-to-value
  • +15% self serve activation rate
  • 2× product-qualified leads
Self-serve sign up flow - step 1
Self-serve sign up flow - step 2
Self-serve sign up screen
Self-serve sign up flow - step 3
Self-serve sign up flow - step 4

Playground & Side Projects

See Playground

Experiments in interaction, motion, and AI — built to explore craft outside of work.

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Conversations at the edge of growth design.

I host Grow the Product — interviewing growth leaders from Miro, Shopify, Mercury, Tinder, and more on activation metrics, PLG strategy, and what it actually takes to ship growth that sticks.

How to build a High-Performing Growth Design Team

How to build a High-Performing Growth Design Team | Kate Syuma (Growth Advisor, Ex-Miro)

Designing Effective User Onboarding

Designing Effective User Onboarding | Ben Shih (Lead Product Designer, Growth — Miro)

Staying Ahead in Your Design Career

Staying Ahead in Your Design Career | Christian Vasile (Snr Growth Product Designer, ZOE)

The Growth Shift

The Growth Shift | Ran Liu (Growth Designer, Shopify)

How to Recognise Growth Design Opportunities in Your Current Role

How to Recognise Growth Design Opportunities in Your Current Role | Olusegun Adebajo (Product Designer, Rocket Homes)