Recent Highlight (/Previously)

• 6+ years designing onboarding, activation, and retention systems for B2B SaaS, fintech, PropTech, and AI-first products.
• Improved customer activation by +15% through JTBD-based personalised onboarding.
• 10% MRR lift by redesigning campaign creation for B2B sale revenue tool.
• Cut time-to-value from 3 days → 30 minutes and doubled PQLs for a B2B Platform.

Other side (/side stuff)

• Host, Growth Design Podcast

  Conversations at the intersection of product, design, and growth—featuring operators and founders building PLG products.

Connect

Feel free to contact me at omostical@gmail.com