Rebuilding VitalSwap around a peer-to-peer currency marketplace
From another remittance app to a two-sided marketplace where better rates were the product.
Emmanuel is a designer who drives growth
My work shines through designing product experiences that improve onboarding and activation, while using AI-powered workflows and data to drive better decisions.
Currently, I’m designing VitalSwap’s global currency marketplace, building Hommie for first-time home buyers, and sharing what I learn about growth, design, and AI along the way.
Projects
Designing Self-Serve Onboarding That Drove Activation and Revenue Growth
A sales-led B2B platform was making high-intent users wait days before seeing value. Here's how we opened a self-serve path, reduced time-to-value to 8 minutes, and helped drive a 5% revenue lift.
Redesigning Campaign Creation That Grew MRR and Renewals
Campaign setup was a maze users kept abandoning. Here's how we rebuilt it into a guided wizard with templates, cut abandonment 45%, and helped drive a 13% MRR lift alongside stronger renewals.
Labs
Things I've built to test interaction, craft, and product ideas.
Podcast
I host Grow the Product — interviewing growth leaders from Miro, Shopify, Mercury, Tinder, and more on activation metrics, PLG strategy, and what it actually takes to ship growth that sticks.
How to build a High-Performing Growth Design Team | Kate Syuma (Growth Advisor, Ex-Miro)
Designing Effective User Onboarding | Ben Shih (Lead Product Designer, Growth — Miro)
Staying Ahead in Your Design Career | Christian Vasile (Snr Growth Product Designer, ZOE)
The Growth Shift | Ran Liu (Growth Designer, Shopify)
How to Recognise Growth Design Opportunities in Your Current Role | Olusegun Adebajo (Product Designer, Rocket Homes)