How Self-Serve Onboarding Grew PQLs 8× and Helped Users Reach Value Faster
A sales-led B2B platform had demand, but every path to value required a demo.
Emmanuel is a designer who builds.
For the last 7 years I’ve helped startups and small teams cut through complexity so their users can decide faster and with confidence.
Right now, I’m building Hommie with AI and sharing what I learn along the way.
Labs
Things I've built to test interaction, craft, and product ideas.
Podcast
I host Grow the Product — interviewing growth leaders from Miro, Shopify, Mercury, Tinder, and more on activation metrics, PLG strategy, and what it actually takes to ship growth that sticks.
How to build a High-Performing Growth Design Team | Kate Syuma (Growth Advisor, Ex-Miro)
Designing Effective User Onboarding | Ben Shih (Lead Product Designer, Growth — Miro)
Staying Ahead in Your Design Career | Christian Vasile (Snr Growth Product Designer, ZOE)
The Growth Shift | Ran Liu (Growth Designer, Shopify)
How to Recognise Growth Design Opportunities in Your Current Role | Olusegun Adebajo (Product Designer, Rocket Homes)