About

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I’m Emmanuel, a growth-product designer driven by curiosity and a love for data. I design product experiences that lift onboarding, activation, and retention — running experiments, studying how people actually behave, and using AI-powered workflows to make sharper decisions. Right now I’m a Senior Product Designer at VitalSwap, building a global currency marketplace for borderless payments; before that I drove growth design at LeadGenius and shaped civic and fintech products at baseline.io and FourthParty. On the side, I co-host Grow the Product, a podcast where I dig into how great products actually get built and grown.

  • 8+ years designing onboarding, activation, and retention systems for B2B SaaS, fintech, PropTech, and AI-first products.
  • Improved customer activation by +15% through JTBD-based personalised onboarding.
  • 10% MRR lift by redesigning campaign creation for a B2B sales platform.
  • Cut time-to-value from 3 days → 30 minutes and doubled PQLs for a B2B Platform.
VitalSwap
Senior Product Designer
Jun 2025–Present
LeadGenius
Senior Product Designer, Growth
Aug 2022–Jan 2025
baseline.io
Product Designer
Dec 2019–Jul 2022
FourthParty
Founding Product Designer
Jan 2019–Dec 2019
DigitalSproutNG
Co-Founder
Feb 2017–Dec 2019