Redesigned campaign creation wizard,
leading to a 15.6% reduced campaign abandonment.
Problem
LeadGenius faced a significant challenge in Q4 2022 when campaign creation declined, leading to slower contract renewals, reduced MRR, and contract instability. To address this, LeadGenius aimed to simplify the campaign creation process within its campaign builder by removing friction points. This would encourage customers to create more campaigns, restore confidence, and improve the company's financial health.
Solution
LeadGenius reversed declining campaign creation by optimizing the user experience. An interactive wizard replaced form pages, clarifying requirements step by step. Visual improvements simplified the campaign builder, and a redesigned summary page offered easy review and editing. Streamlined data selection sped up targeting options. These upgrades made campaign creation more intuitive and user-friendly.
Platform
Web App , B2B
Scope
User Research
Protoying
UI Design
Product Strategy
Team
Product managers +
Engineers
My Role
Lead Product Design
Result
After the redesign, abandonment decreased by 15.6%, campaign creation time dropped 40%, and the NPS soared to 70, surpassing the excellent threshold of 50. This success underscores the power of user-centric design in solving pain points, speeding creation, and improving user satisfaction.
