Optimized Campaign Creation with Templates,
Leading to a 34% Increase in Launches
Opportunity
We uncover a pattern in our campaign creation, indicating an opportunity to create specialized campaigns for based on our ICPs and their Use case. This presents an opportunity to develop targeted, persona-specific campaign templates based on these common patterns.
Solution
Following our campaign builder redesign, we identified the need to increase campaign volume and reduce build time. Our solution: "Plays" - pre-configured campaign templates based on common use cases and customer patterns observed by our account managers.
Platform
Web App , B2B
Scope
User Research
Prototying
UI Design
Product Strategy
Team
Product managers +
Engineers
My Role
Lead Product Design
Result
Our campaign optimization efforts have yielded impressive results: a 15% increase in campaign creation, 35% faster completion times, and 30% higher adoption of templates versus starting from scratch. These metrics demonstrate significant improvements in both efficiency and user engagement, validating our streamlined approach to campaign management.
