Hey, I’m Emmanuel. I design for growth by creating better product experiences that make users happy and drive business growth.

Selected Works

Designing a self-serve onboarding experience to reduce time-to-value to under 30 minutes.

I led design initiatives to implement product-led growth through a new self-serve experience, redesigning the onboarding and activation flow to convert more customers through shortened sales cycles.

Self-Serve

Onboarding

Activation

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Increased campaign creation by 27% with play templates.

After successfully improving campaign creation, I introduced ready-to-use templates to address the diverse needs of our customers, further optimizing the campaign creation workflow.

Template-Based Solutions

Prototyping

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Redesign campaign builder through wizard design abandonment by 15.6%

To simplify campaign creation, I led the redesigned the builder interface as an interactive, step-by-step wizard. This resulted in a 15.6% drop in abandoned campaigns and a 40% faster creation process.

Optimization

Growth Design

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Redesigning Vitalswap payment and marketplace experience, improving CSAT

As Lead Product Designer, I led the redesign of Vitalswap's borderless payment platform, resulting in a smoother onboarding and transaction experience for our global users.

Product Design

Fintech

Mobile App

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Some words about my works

"What sets Emmanuel apart is his deep understanding of Product-Led Growth (PLG) principles. He doesn't just design for beauty—he designs for impact, crafting experiences that align perfectly with business goals while delighting users at every touchpoint. Whether it's mapping user journeys, optimizing onboarding flows, or rethinking product interactions, Emmanuel consistently delivers solutions that elevate the product and the brand."

Derek R.

VP, Demand Gen @LG

Side Project

As a co-host of the Growth Design Podcast, I have the privilege of interviewing industry leaders from top companies like Miro, Adobe, Mercury, Shopify, Tinder, and many more. Our conversations provide valuable insights that not only educate our listeners but also help me stay abreast of industry trends and inform my design decisions at work.

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