VitalSwapMarketing Website
Marketing Site Design, Design System
A marketing site for a global currency marketplace — designed to explain borderless payments simply and convert visitors into signups.
I focused on a clear narrative, fast-loading pages, and a design system the team could extend without me.
Process
Understanding the problem
The initial phase focused on understanding user needs and the context of use. I ran interviews, surveys, and usability tests to surface the real challenges and the outcomes people were trying to reach.
Designing the core experience
I translated the research into flows and interfaces, iterating on a small number of high-leverage screens with the team so we could validate direction quickly before investing in breadth.
Measuring and refining
With the experience live, I instrumented the key steps, watched how people actually behaved, and ran experiments to sharpen activation and retention against clear success metrics.
Outcome
The work shipped a focused, measurable improvement to the product experience that met the goals we set at the outset.
People could move through the core flow with less friction, which lifted activation and gave the team a clearer base to build on.
Work with me
Need this kind of result for your product?
I work with Series A and B startups as a fractional or full-time lead designer.