BUSINESS CHALLENGE

We uncover a pattern in our campaign creation, indicating an opportunity to create specialized campaigns for based on our ICPs and their Use case. This presents an opportunity to develop targeted, persona-specific campaign templates based on these common patterns. Our solution: "Plays" - pre-configured campaign templates based on common use cases and customer patterns observed by our account managers.

SOLUTION

I led the transformation of Vitalswap's platform by implementing a peer-to-peer marketplace model with robust institutional safeguards. This allowed users to connect directly with verified currency exchangers, bypassing traditional banks to secure better rates. Exchangers were required to verify their credentials through business licenses, bank partnerships, and government certifications, ensuring a secure and trustworthy environment.

RESULT

Our campaign optimization efforts have yielded impressive results:
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- 15% increase in campaign creation,
- 35% faster completion times, and
- 30% higher adoption of templates versus starting from scratch.

These metrics demonstrate significant improvements in both efficiency and user engagement, validating our streamlined approach to campaign management.